ABS Services

A family-owned landscaping and maintenance company for a small-town community!

Scope

Identity & Brand Strategy

Digital & Social Media

ABS Services is a family-owned landscaping and yard maintenance company established in 1997 by Robert “Bobby” Atkinson. Deeply rooted in the Liberty, Texas community, ABS Services prides itself on delivering "A Better Service" to local businesses and homeowners.

Their goal is to give customers more time for their families by taking over the task of maintaining beautiful lawns. What sets ABS Services apart is Bobby's strong personal and family ties to the community, ensuring that customer schedules are respected, especially during family gatherings and holidays.

As the owner's son, I have been involved since the beginning, helping to develop and grow the business. This project aimed to advance the business by establishing a visual identity and enhancing its marketing efforts

Ready Set Mow

To understand ABS Services' identity, I drew on my personal connection and long-standing involvement with the business.

Our strategy focused on emphasizing the company's core values: family, community, and dependable service. These values guided the creation of a visual identity that resonated with the local clientele.

Family Tree

The visual identity design was inspired by the personal history of the client’s father, who enjoyed watching squirrels play on a tree during family gatherings. I incorporated tree imagery and typography reminiscent of the grocery store era, combined with a green color that represented the client’s mowers and well-kept lawns.

This design resonates well with the audience because it blends a sense of nostalgia and family.

Legacy Transitioning

The logo, featuring a tree and classic typography, was designed to reflect the business's long-standing ties to the community and its commitment to quality service.

This logo was prominently placed on the company vehicle and shirts, reinforcing brand visibility and recognition within the community.

Making a Connection

To generate leads for a seasonal leaf-cleaning service, I created a social media carousel that highlighted the benefits of hiring ABS Services.

The posts emphasized how family members could enjoy more quality time, like watching grandchildren play in the leaves, instead of stressing over yard work. This approach not only showcased the service but also reinforced the company’s family-oriented values.