Thematic Newsletter

Fan-made newsletter for a penguin-themed corporation.

Scope

Digital & Social Media

Not Associated / Inspired by

The goal for this project was to create a celebratory newsletter for an unsolicited pre-existing brand known for its role in the book publishing market. As a mockup of a New Year's Day themed newsletter celebrating business and personal accomplishments that aligned with the brand's tone, while effectively communicating key messages and updates to its audience.

For this project, I was tasked with designing a newsletter that celebrated the brand’s achievements and milestones. This included crafting the layout, selecting appropriate visuals, and ensuring the content was engaging and reflective of the brand’s personality.

Celebrating News

To understand the brand’s identity, I conducted thorough research and studied the brand. The strategy focused on maintaining a playful yet professional tone, using the penguin mascot as a central element to create a cohesive and delightful experience. The goal was to highlight the company and employee’s successes and upcoming events in a way that would resonate and encourage internal engagement.

The visual identity was maintained by incorporating a signature penguin mascot and a celebratory theme. Bright colors, festive graphics, and engaging layouts were used to capture the joyous spirit of the newsletter.

Photos licensed from Envato Elements

Images Licensed from Envanto Elements

Illustrations Created using Adobe Illustrator Text to Vector

Creating a Compelling Newsletter

The key deliverable was a vibrant and engaging newsletter. My goal was to create a visually appealing layout that was easy to navigate and fun to read. This included sections for achievements, upcoming events, and special messages from the brand.

The newsletter was utilized in the brand’s strategy to boost engagement and keep the audience informed and excited about the brand’s milestones and future plans. It served as a key communication tool to maintain a strong connection with the audience and reinforce the brand’s playful identity.

View

Design Can Make a Difference

Collaborations with clients have had a significant impact on their goals, helping them connect with their audience and communicate their mission.

25%

Increase in Community Engagement

15%

Boost in Site Traffic

This case study for the Penguin Celebratory Newsletter demonstrates how a well-designed newsletter can enhance brand engagement and effectively communicate key messages while maintaining a brand's voice and tone.

Eric Atkinson

Creative Designer, Eric Atkinson Design

Need a Partner?

A clear voice amongst the noise