The Lumberton Raiderettes
The Lumberton Raiderettes are a dynamic dance team renowned for their spirited performances and strong community presence. Their primary goals are to foster team spirit, promote community involvement, and showcase their talent through captivating performances and events.
What sets them apart is their legacy and active community engagement. Unlike other teams, they prioritize creating strong bonds among team members and fostering a supportive environment. The director, Jenny Chandler, is my sister-in-law, which has given me a unique insight into the team's hard work and dedication.
For the Lumberton Raiderettes, I created a variety of apparel designs over three years, producing 5 to 6 designs annually for team uniforms, community support shirts, and alumni apparel. Additionally, I designed graphics for playbills and social media posts and occasionally recorded and edited videos upon request. Although the team had an established visual and brand identity, it had faded over time. One of the project's goals was to reestablish this identity.
Reigniting Tradition
To understand the Lumberton Raiderettes' identity, I engaged in thorough discussions with Jenny Chandler to grasp the team’s vision, values, and goals. I conducted initial research to gather inspiration and align the designs with the team’s legacy branding and spirit.
My approach focused on creating designs that reflected the team's dynamic energy and strong community presence, ensuring each design was thematic for specific purposes, such as golf tournaments, revue recitals, and camps.
The visual identity was established by updating and incorporating the team’s colors, symbols, and dynamic elements that resonate with their energetic spirit. Known for their cowboy hats, boots, and dance props, including a derrick and horseshoe, the designs were created to be visually appealing and reflective of the team’s vibrant personality and hometown feel. This approach worked well with the audience, fostering a sense of pride and unity among team members and supporters.
More Than a Shirt
The unique apparel designs for the Lumberton Raiderettes covered various events and purposes, each enhancing the team’s presence and engagement within the community.
Go Make A Difference (M.A.D.) Camp Shirts:
These shirts were designed to inspire and motivate the team members during their annual camp. Featuring vibrant colors and motivational slogans, they helped foster a sense of unity and purpose.
Raiderette Game Day Attire:
Game day shirts were created to energize both the team and their supporters. Bold designs incorporating the team’s colors and symbols made these shirts a favorite among the Raiderettes and fans alike.
Do It "Fore" the Rettes (Golf Tournament Shirts and Social Media Posts):
For their annual golf tournament, I designed shirts that combined golfing elements with the team’s branding. The social media posts promoted the event, increasing participation and support.
Suite Life of Rettes Revue Shirt and Playbill Cover:
The revue shirts and playbill cover were designed to reflect the theme of their annual performance. These designs captured the excitement and elegance of the event, making them memorable keepsakes.
Raider Nation and Alumni License Plate Shirts:
These shirts were designed to engage both current members and alumni, featuring a license plate motif that symbolized the Raiderettes' journey and legacy. They fostered a strong connection between past and present team members.
Revitalized Traditional "Derrick" Shirt with New Dancer Addition:
To honor their tradition, I revitalized the classic “Derrick” shirt design by adding a new dancer. This update refreshed a beloved design while maintaining its nostalgic value.
Design Can Make a Difference
Reestablishing the visual identity has made their transformation back to their traditional legacy both recognizable and beloved.
Jenny Chandler
Director, Lumberton Raiderettes
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